Why These Four Platforms Are the Best Starting Points for New Resellers
If you're just getting into reselling, Vinted, Depop, Facebook Marketplace, and eBay are the four platforms you need to know. Together they cover millions of active buyers across Europe and beyond — and you can start selling on all of them with zero upfront fees beyond your stock costs.
In this guide, we break down how each platform works, what sells best, and how to source the right products to maximise your margins.
Vinted: Best for Fashion and Everyday Clothing
Vinted is Europe's fastest-growing second-hand fashion marketplace. It's free to list, and sellers pay no commission — buyers pay a small service fee instead. This makes it one of the most margin-friendly platforms available.
What sells well on Vinted:
- Everyday clothing — t-shirts, jeans, dresses, knitwear
- Branded sportswear and casual wear
- Shoes and boots
- Bags and accessories
- Perfumes and beauty products
Tips for selling on Vinted:
- Use clean, well-lit photos on a plain background
- Price competitively — search similar items and undercut slightly to move stock faster
- Bundle offers increase average order value
- Respond to messages quickly — buyers move on fast
- Build up reviews early — trust is everything on Vinted
Depop: Best for Streetwear, Vintage, and Niche Fashion
Depop has a younger, trend-driven audience and is particularly strong for streetwear, vintage, and statement pieces. It charges a 10% seller fee, so factor that into your pricing.
What sells well on Depop:
- Streetwear and branded clothing
- Vintage and retro styles
- Unique or limited pieces
- Accessories and bags
- Shoes — especially trainers and boots
Tips for selling on Depop:
- Aesthetic matters — your profile and photos should have a consistent look
- Use relevant hashtags and keywords in your descriptions
- Refresh listings regularly to stay visible in search
- Offer discounts to followers to drive repeat purchases
- Cross-post to Vinted and eBay to maximise exposure
Facebook Marketplace: Best for Local Sales and Fast Turnover
Facebook Marketplace is often overlooked by resellers, but it's one of the best platforms for moving stock quickly — especially locally. No shipping required for local sales, no seller fees, and a massive built-in audience.
What sells well on Facebook Marketplace:
- Clothing and shoes — especially bundles
- Electronics and gadgets
- Bags and accessories
- Perfumes and beauty products
- Higher-ticket items where buyers want to inspect before buying
Tips for selling on Facebook Marketplace:
- Offer local pickup to avoid shipping costs entirely
- Post in local buy/sell groups for extra visibility
- Respond fast — buyers on Marketplace are often ready to buy immediately
- Use clear photos and honest descriptions to build trust
- For higher-value items, meet in a public place for safety
eBay: Best for Reach, Scale, and Higher-Value Items
eBay is the most established reselling platform globally, with the largest buyer base. It's ideal for resellers who want to scale, sell internationally, or move higher-value items. Seller fees are typically around 12–15%, so price accordingly.
What sells well on eBay:
- Electronics and pods
- Shoes — especially branded trainers
- Clothing bundles and job lots
- Perfumes and beauty
- Bags and accessories
Tips for selling on eBay:
- Use auction format for rare or in-demand items to drive up the price
- Check "sold listings" to validate your pricing before you list
- Offer free shipping where possible — it improves search ranking
- Build feedback quickly by selling low-cost items first
- Use promoted listings to boost visibility in competitive categories
Sourcing Stock for All Four Platforms
The key to profitability across all platforms is buying stock at the right wholesale price. Our supplier lists are built specifically for resellers who want reliable sources at competitive prices:
- Clothing Supplier — general apparel, ideal for Vinted and Facebook
- Hoodies and Jackets Suppliers — strong sellers in autumn and winter
- Bags, Purses and Accessories Supplier — great cross-sell on all platforms
- Shoes Supplier — consistent demand on Vinted, Depop, and eBay
- Perfume Supplier — lightweight, popular on Vinted and eBay
- Electronics Supplier — strong on eBay and Facebook Marketplace
- Pods and Electronics Supplier — fast-moving tech accessories
Want everything in one place? The Supplier List (ALL SUPPLIERS) gives you access to all our vetted wholesale sources across every category.
Pricing for Profit Across Platforms
A simple rule of thumb: aim for a 2.5–3x markup on your wholesale cost, then adjust for platform fees.
- Vinted — no seller fees, keep your full margin
- Depop — deduct ~10% from your target price
- Facebook Marketplace — no fees for local sales
- eBay — deduct ~12–15% for fees
Example: if you buy a hoodie for $10 wholesale, list it at $25–30 on Vinted, $28–33 on Depop, and $27–32 on eBay.
Scale What Works
Once you've made your first sales and know what's moving, reinvest your profits into more stock. Track your margins per platform and per product category — some items will perform better on eBay, others on Vinted.
The Reselling Playbook covers exactly how to do this — from sourcing and pricing to listing and scaling across multiple platforms. Or grab The Full Bundle (Everything) for the complete toolkit at the best value.